Strategic Content Marketing in Malaysia
Boost Your Traffic and Sales With Engaging High Quality Content
Penetrate The Right Market with Content Marketing
The core of all digital marketing strategies is content marketing. It is what drives immense organic website traffic and growing your sales. Branding your content online in a way that’s informative yet persuasive can further your reach compared to traditional marketing strategies.
So what is content marketing?
Simply put, it’s making stuff such as blogs, social media, podcast, videos, apps, or even memes that draw customers to your brand by informing them of something they already want to know. It’s part of a framework called inbound marketing where you create something your audience already seeks out as opposed to creating something you are forcing on your audience.
THEN vs NOW
|Business-specific wherein they just promote their business||Definition||Customer-centric and focuses on converting a customer|
|Lower conversion rate||Effectiveness||Higher conversion rate|
|Lower output||ROI||High output|
|More engaging and interactive|
|More expensive ($$$$)||Cost-Effective||Less expensive ($$)|
Based on Content Marketing Institute (CMI), content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
CMI refers profitable action to the fact that Content Marketing generates over three times as many leads as outbound marketing and costs 62% less.
Modernising how you produce content is key to creating better brand experiences. When you streamline your content operations, every piece of content becomes more effective for your brand. Additionally, your content and marketing team will spend less time maintaining assets and more time creating unique digital experiences that convert consumers.
Armed with expert knowledge, The Futuristic Group can help you decide the best content marketing strategy for your business.
Types of Content Marketing
You can get started on these content marketing ideas today to grow your business.
Blog writing is king. It helps with SEO, provides infinite value to your website visitors and brand awareness. Your blog can help promote some of the content marketing types. You can have a pop-up opt-in into your email list or SMS list.
Describe and explain the benefits of your brand’s product. So if you have an e-commerce site, for example, you can provide all the information and details of your product.
An online book, often a PDF, no matter the industry, you can usually make an eBook answering various questions for your audience, including How To, How To Use, Top Hacks For. You would want your eBook to be directly tied to what you offer and the pain point/goal that your audience has.
Social Media Post
Most popular, it is the organic post you see across social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc. Between all of the different platforms, billions of people get on social media to browse and purchase daily multiple times.
73% of consumers had been impacted by a brand’s social media presence when making a purchase decision (Animoto, 2018), so social media is an excellent opportunity to extend your reach and put your brand in front of targeted eyeballs.
Used for content stacking or provides value on its own. There are two types of email marketing: Automated & Newsletter Type Emails. An automated email could be a welcome email sent to anyone subscribed to your email list. Whereas a newsletter email would be manually typed up and sent every week; they’re dynamic and custom to the times and events.
Wherever your press release appears, it will drive traffic if it carries links to your website. Using links that lead to the option to download additional content encourages visitors to sign up for your promotions and gain access to their contact information. A study by PR Newswire revealed website views increased by up to 77% when supplemental materials were added to press releases.
CONTENT STRATEGY PROCESS FLOW
A strong content strategy can assist you in defining your marketing goals and priorities. You’ll organise your work and guarantee that all marketing efforts are directed toward specific goals. When well-formulated, it guarantees financially rewarding and concrete results.
the results that are necessary.
OUR EXPERTS ARE ADEPT AT ENGAGING & CONVERTING POTENTIAL CUSTOMERS
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