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Five Tips To Increase Your Website Ranking on Google

The Futuristic Group Google SEO services company Malaysia

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In a study performed by Backlinko where they analysed 5 million Google search results to learn more about organic click-through-rate, what people click in the search results, and why, as it turns out, ranking on the first page of Google ain’t what it used to be.

Today, Google is all about ranking number one or at least in the top three. Backlinkco’s study found that the top three results get 75.1% of all clicks. And the number one result alone reaches 31% of the clicks. Ricky Bobby said it best, “If you are not first, you are last.”

And if you want five actionable strategies that you can use to get higher Google rankings, you will love these tips!

5 Tips To Help You Rank #1 In Google Search Engine Results Page:

Find Low Competition Keywords

Low competition keywords aren’t as competitive keywords, and you can rank without much effort. With low competition keywords, your website can receive more organic traffic without building many links or having the high domain authority to rank for them. 

So how do you search for low-competition keywords?

You have to brainstorm topics that your target audience may be searching for on Google and expand it from there. Then leverage the Difficulty score, a numerical representation of how competitive it will be to rank in Google’s top 10 SERP, where most keyword research tools offer. 

Sometimes it can be easy to search for these low competition keywords. However, it would be best if you remembered that Google uses hundreds of ranking signals, so it’s simply impossible for any third-party SEO tools to provide accurate keyword difficulty metrics. In addition, keyword difficulty scores differ from tool to tool because they have unique formulas, so merely use it as your benchmark to gauge the current market.

As the best Google SEO company in Malaysia, we can help you get there.

Rewrite Old Content To Match Search Intent

You would probably already know that if your website isn’t what searchers want, Google won’t rank it even if that page has thousands of backlinks. But, if you can align your content with what prospective customers want, you may find yourself with higher rankings for that keyword. For example, if someone is searching for professional website design services, they would probably want someone who can professionally design their website. Google uses metrics like dwell time and bounce rate to determine whether your result was a good fit, so Google lowers your ranking. You have to ensure the content you provide matches the searcher’s intent. If you noticed some of your keywords are beginning to drop in organic traffic, you can rewrite your post from scratch, ensuring that someone searching for professional website design services would love it.

Check Your Metadata

There are three important things when it comes to your meta tags. 

Firstly is the title tag, which is what you see when you search for something. The title tag would be the text you would see on Google search and click and go to the page. It’s important because it tells the search engine what the page is about, and it also helps the user find what they are searching for.

Secondly, it’s your H1 on the page. In HTML, your H1 would be the largest text size that you would see on the top of the page. This mainly concerns what the page is about, and that helps Google analyse that when it comes to search and helps users find what they are looking for. The H1 should also be optimised with keywords you would like to rank for relative to the page. 

Third and finally is your meta description. This snippet between 150 to 170 characters discusses what you offer. For example, if you provide liquid filling machines, your meta description would say, “Here at ABC, we offer liquid filling machines for aerosols, water, waxes, and more.” Again, be descriptive yet concise in a way that would help search engines rank you based on what the search is but also tells all the products you offer. 

SSL Certificate

Google has over 200 search engine ranking factors that it actively considers before ranking any website in the search engine results pages. Despite this knowledge, SEO experts rarely know precisely how certain algorithms work. Google has carefully safeguarded this information from SEO manipulation and over tagging search engine rankings with black hat practices

In short, Google rarely says if you do a particular method, it will improve your site’s rankings in the SERP. But Google did confirm something back in August 2014, and still holds today, that websites with an SSL certificate that is the HTTPS instead of the classic HTTP would get an added advantage in the SERPs. Notably, Google announced that if there are two similar websites with all things equal, the website with an SSL certificate will have a slight advantage.

But what is an SSL certificate? SSL or Secure Sockets Layer creates an additional layer of safety that protects the information visitors choose to chase with the website. SSL.com defines SSL as the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures all data passed between the web server and the browser remains private. 

So when a visitor comes to an HTTPS website, the SSL certificate ensures that whatever information is shared will not be leaked to anyone. The encrypted connection protects the information; that’s the basic idea. 

As for the website’s ranking on search engine pages, it affects in the following ways:

  • Provides a boost in search engine ranking
  • Improves User Experience

That being said, an appropriate SSL certificate for your site is important. But if you find it complicated, allow The Futuristic Group to help you; our SEO services will ensure your SSL is 100% encrypted and safe for your site visitors.

Add Internal Links To Your Pages

Internal links can also help tremendously to your overall ranking. And the easiest way for you to find pages should add links from just simply going to Google and searching for site:yourdoamin.com and a keyword relevant to your page. You will then see all the indexed pages from your site with that keyword somewhere on the page. You can then visit those pages and add a few internal links wherever relevant. Generally speaking, the more ‘authority’ you have built to the linking pages, the more ‘authority’ it can pass to the linked pages.

We hope you find this guide useful. You can contact us to find out more!