5 Tips For The Best Content Marketing Strategy
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Did you know that you can generate over 5 million visitors to your website within a short period with the best content marketing strategy?
After reading this article, as the best digital marketing company in Malaysia, we assure you that your search for another answer on what content marketing is ends here and you will head straight to work on branding your content in the most financially rewarding way!
Content Marketing and Branding It The Right Way
Instead of plainly stating what you should know about content marketing, we would first instead give you a clear explanatory example from a customer’s perspective. If you can fully comprehend this example, you will fully understand the power of content marketing.
So let’s jump into it!
Three years ago, Sara got into a terrible car accident. She got rear-ended in a four cars car crash. As a result of the collision, Sara received two herniated discs in her back with endless nagging back pains. Over the years, Sara had paid a visit to many chiropractors and massage therapists and attended multiple physiotherapy sessions, but none worked!
Then a few months ago, Sara’s back pain had returned. She later found herself on YouTube, searching for ways to help alleviate her back pain. Some videos were liked, and some were unfavourable. However, the one that stood out the most was YouTubers Bob & Brad.
In Sara’s opinion, Bob and Brad were hilarious and informative and had plenty of videos on this back pain topic.
After watching a few videos, Sara learned about a book titled McKenzie Method Treat Your Own Back after being recommended by Bob and Brad, which she then purchased! Sara found the book to be extremely valuable; the information was gold! Sara found herself more empowered to take control of her back issues immediately. The book broke down the anatomy of a back, how important posture contributes to her back pain, how to reverse it, etc. Besides these DIY solutions, the book also references products that can help with her back pain, such as a lumbar support cushion. Over time, Sara’s back healed, and she continued purchasing other books by the same author, Robin McKenzie, including books on neck and knee pains. Sara even bought and gifted some to her family and friends!
And that, ladies and gentlemen, is the power of content marketing.
With content to market your business, content is anything that you create where interaction later occurs among users. For instance, blogs, videos, infographics, social media posts, downloadable pdfs, etc. Content is how people get to know and understand your business in a non-invasive way. As a result, they would consume your content, trust you as an authority, and are more likely to do business with you.
Why Do People Fail At Content Marketing?
It probably boils down to the fact that content marketing takes time to work, like the instance above on Sara purchasing the book by Robin McKenzie, which cost her RM92. For example, let’s say the author spent RM25,000 to make that piece of content. Let’s also say that in five months, 30 customers did the same thing that I did and purchased the book and spent RM92 — that is RM2,760 in revenue. Instantly, most people would see this as a loss as the author spent RM25,000 and only got RM2,760?
Sure, the numbers aren’t adding up here, but they chose a concise window to measure ROI and failed to realise the long-term impact of content.
It works like a snowball effect; if 500 people made that same purchase as Sara did over two years, that company would have made RM46,000 from a mere RM25,000 investment.
Your content marketing will fail if you take a short-term mentality towards it. They want it to work within three months or six months, and when it doesn’t, they give up.
The Futuristic Group believes and is here to tell you that Content is King! Content lives forever. It is simply immature to look at a month to 6 months of ROI for content marketing.
For that same book that Sara purchased, we don’t see the same book being less relevant in the next decade. And did you know the first edition of McKenzie Method Treat Your Own Back was released in 1980, over 40 years ago? Unfortunately, the author has passed away but is still making money from this book!
For decades now, content has been the essence of marketing. However, what has changed is the Internet. Today, it has shifted the power of content through publishers to anyone who wishes to create it. Like televisions, the shows you watch are content; the ads that run in between are the companies trying to monetise attention on that content. Advertisers choose network events and networks to advertise to their desired audience. For example, companies like Puma and Adidas sponsor major sporting tournaments and events. The sporting event is the content that drives massive attention, and they advertise in between to capitalise on that.
The Internet provided everyone with the opportunity to create and distribute content. The Futuristic Group understands the power of content marketing and how it can motivate people to purchase your products or services.
We can help businesses create content that can drive massive attention and design it to relate precisely to your product or services offered, resulting in an even greater conversion rate than any form of advertising that you can do.
Reaching that level of success will make you unbeatable from a marketing viewpoint which is why at present, content marketing is the most famous and effective form of marketing!
Why Content Marketing Is The Best Way To Grow Your Business in Malaysia?
The statistics have already proven the theory. Research by Demand Metric stated that content marketing costs 62% less than traditional marketing methods today. All it takes is long term commitment on your end and the right content marketing strategy.
Defining Content Marketing Strategy
When you have a clear plan of action to market your content, that is a content marketing strategy. In other words, your content strategy is the ‘engine’ your vehicle (content marketing) needs to transport you to your destination (goals) and vice-versa.
It might be challenging to capture readers’ attention with effective website content. Most website visitors only stay on a page for a few seconds before deciding what to do next. As a result, having a solid content strategy is one of the keys to conquering these challenges! Well-written and optimised content can help you reach the top of search results and capture prospective customers’ attention.
5 Succesful Tips For Content Marketing Strategy
Know Your Audience
It may seem simple, but many writers must consider a few questions before writing: Who is the target audience? What about a secondary audience that can influence and inform my primary audience? How will they find my website online?
Consider the following scenario: you are starting a new air-conditioning business. If this is the case, your target audience may be current consumers. Your secondary audience, on the other hand, is substantially larger. As a result, you must ensure that your content is accessible and attractive to those audiences. For instance, what kind of questions might these groups ask about a particular topic? Where are they most active online? What type of information do they need? These are all things to ponder.
When your target audience finds your online content via various channels (for example, social media shares, links to other websites, email shares or search engines), this last method is essential when you’re writing for the web. Even if the content is well written and valuable, if it is not optimised for search engines, it will be found by a few people.
Think again about the search keywords that your target audience will use to find your content on Google, and be sure to include those keywords in the title and subtitle. For example, If you’re promoting aircon services, the terms “aircon services” and “aircon servicing” should be included in your articles or headlines.
Write Short Sentences
Readers find it difficult to concentrate on overly lengthy articles. Therefore, website content that is accessible and easy to read naturally appeals to a broader audience.
If your content is too lengthy and lacks emphasis, your readers will lose interest and move on to the following site. To obtain the answers they seek, people will go to your article and read it in its entirety. Therefore, keeping the article as brief as possible and highlighting the keywords will be much simpler to get their attention.
If you are looking for Content marketing in Malaysia or Singapore, don’t hesitate to contact our customer service. Our team can help you create the right content strategy.
Use More Active Voice
The best content marketing should use active instead of passive verbs and specify the subject of the phrase. For example, when you promote air-conditioning services on your website, rather than writing “services can be booked on our website,” say “Book your aircon services on our website.” Active voice helps create concise, easy-to-read phrases. Also, it’s more direct. When you speak directly to your audience, your audience will be more engaged.
But worry no longer; if you have no experience in this area, hiring a professional team to assist you is best. The Futuristic Group has the expertise to write in content marketing and has various other digital marketing services, including Google SEO services, PPC ads, Youtube Ads, Shopping Ads, Web design and development, and social media marketing.
Create Readable Content
Compelling content should include important information at the top and be as straightforward as possible. Most website users skim and read through pages to obtain specific information. However, if they are not easy to find, they will move on and browse other sites. Consider bulleted or numbered lists and breaking up the material into tabs with descriptive labels.
Another critical factor is spacing surrounding words, photos, and other components on a website page. However, although it may seem to be a waste of space, it is the most incredible partner of a site designer. In addition, the text’s comfortable white area makes the content more straightforward and enjoyable to read.
Make the viewer’s experience more valuable.
Your audience will perceive you by reading your content, depending on how you present yourself. Coming up with a unique point of view to tell your story is the first step, but every piece of content you produce must have some function that applies to both your business and your target audience. Encourage and give some practical advice to the audience you are addressing and be open to obstacles and strategies for overcoming them.
Website content equates to your branding content. If your website has excellent content and is easy for readers to read, it will help build awareness and trust in your brand/company.
When people trust your branding content, people will associate you with an expert – actively eliminating your competition. Today, your customers do not have to evaluate every single product in the market to make a decision anymore. Contact us; our content marketing strategy will help you build long-term trust and interest in your business.